Warners safe cures
Hubert Harrington Warner was born in Syracuse 1842 and died in 1923. In 1870 he moved to Rochester and entered his first business which would make him a millionaire, selling fire and burglar proof safes. He used a portion of the wealth from the safe business to purchase the formula for a patent medicine from Dr Craig of Rochester. Warner suffered a life-threatening case of a kidney disease. called Bright’s Disease. Warner used a vegetable concoction (Craigs Original Kidney Cure) sold by Craig and probably more by luck than the medicine he recovered.
In 1879 introduced Warner’s Safe Kidney & Liver Cure. In Warner’s early advertising he referred to Dr Craig and his wonder cure, however this soon changed and the two even fought it out in court after Dr Craig tried to re-enter the market with a cure very similar to his original.
Warner expanded the number of cures, introducing a Safe Rheumatic Cure, Diabetes Cure, Safe Nervine, Safe Tonic Bitters, Safe Bitters, Safe Pills and Tippecanoe Bitters. Most of these products were packaged in a heavily embossed bottle with a safe on the front. Inspired by his earlier business the safe also implied the products were safe to use.
In January 1884, Warner opened his Rochester headquarters in a magnificent multi-story building. This factory called The H.H. Warner Building churned out an estimated 26,000 litres of product daily. He also ran a huge marketing campaign with almanacs and advertising pamphlets to local chemists, doctors and grocers.
In 1887, Warner started production of a new medicine, his Log Cabin Remedies which were not marketed in his safe cure bottles. They were promoted as a supplement to the popular cures. Warner was extremely clever at marketing, and he appealed to his customers desire at the time to heal oneself.
The success of Warner’s products in the United States saw him rapidly expand his market internationally. In 1883 offices opened in Toronto Canada and London England, The bottles from Toronto featured the name of all his current offices: Rochester, London and Toronto.
In 1887 offices were opened in Melbourne Australia and Frankfurt Germany, and further expansion in Pressburg Hungary and Dunedin, New Zealand occurred soon after. The Pressburg office only lasted a couple of years and bottles for Melbourne and Dunedin were most likely produced in Rochester or London and then shipped. Warners advertising also mentions Kreuslingen,Switzerland, Brussels and Paris however no embossed bottles exist with these cities.
The range of products made by Warners and the variety of coloured bottles manufactured for his cures lends itself to collecting.